The new Cinzano digital portals have just gone live. Cinzano is one of the most iconic brands in the Italian wine and spirits tradition. For ESSE I this is a highly prestigious project and a new chapter in our collaboration with Gruppo Caffo 1915, the company now leading the brand's relaunch.
Building the new digital portals of a historic brand like Cinzano means working where tradition, technological innovation and global communication meet.
For our team it is an important milestone and, at the same time, a source of great pride.
Cinzano: more than two centuries of vermouth history
The Cinzano brand dates back to 1757, when the brothers Carlo Stefano and Giovanni Giacomo Cinzano opened a shop in Turin specialising in elixirs and vermouth flavoured with herbs and spices. Over time the brand became one of the international symbols of the Italian aperitivo and of Vermouth di Torino.
Over the centuries Cinzano built a global presence: today it is distributed in more than 100 countries and is a reference point for aperitifs, sparkling wines and mixology.
Its history is closely tied to Italian aperitivo culture and to iconic cocktails such as the Negroni, Americano and Spritz, in which vermouth is one of the key ingredients.
Joining Gruppo Caffo and a new phase of growth
In 2025 the Cinzano brand officially became part of Gruppo Caffo 1915, following its acquisition from Campari Group for around €100 million.
The deal is an important step in the growth of the Calabrian group, known worldwide for iconic products such as Vecchio Amaro del Capo and for its strategy of enhancing the great brands of the Italian spirits tradition.
With this acquisition Gruppo Caffo has started a new phase of development for Cinzano, with the aim of strengthening its international presence and relaunching the brand's historic vermouths and sparkling wines.
The digital project: the new Cinzano portals
The digital project carried out by ESSE I, the development and launch of the brand's new online portals, is part of this new scenario of growth and renewal.
The work involved several strategic aspects:
- design of the portals' digital architecture
- development and optimisation of the web platforms
- attention to user experience and international navigation
- integration with digital communication and marketing tools
- SEO and performance optimisation
The goal was to create a digital ecosystem able to tell the story of the brand's heritage while supporting its global growth.
Technology and storytelling for a historic brand
A brand with more than 250 years of history needs digital communication that does justice to its identity.
In designing the new portals, we focused on a few key elements:
- showcasing the brand's heritage
- a smooth, intuitive user experience
- high technical performance
- a structure designed for an international audience
The digital platform thus becomes an essential tool to tell the Cinzano tradition and support its new phase of growth in the global market.
A relationship of trust with Gruppo Caffo
For ESSE I this project is much more than a technical delivery.
It confirms a relationship of trust and collaboration with Gruppo Caffo, a partner with whom we share values such as:
- attention to quality
- an international outlook
- the ability to innovate while respecting tradition
Continuing to work together on highly visible digital projects is an important recognition of our team's skills.
Digital innovation for major brands
The new Cinzano portals show how a digital presence is now a strategic asset for global brands.
A website is no longer just a shop window; it becomes:
- a brand communication platform
- a point of contact with consumers
- an international marketing tool
- a hub for content, storytelling and digital experiences
For ESSE I, developing projects like this means contributing to the digital transformation of brands that have written important pages in the history of Made in Italy.
