Some of you may have noticed that, from today, our online image has been refreshed.
To be precise, we have:
- introduced a payoff ("harmony, not just bits") which we have set into our logo;
- simplified our naming (the brand name) from "ESSE I Solutions" to "ESSE I" (our company name remains the same);
- changed the header graphics on our website and social channels and many images, giving them a much more "personal" look;
- revised much of our copy and added more, focusing on who we are and why choose us;
- relaunched our blog with a new editorial plan and a brand-new newsletter.
Visually, the result of these changes is not too striking: the site has stayed structurally the same.
Above all, ESSE I has stayed the same.
One thing, however, has changed, and we consider it fundamental: our awareness.
A renewed awareness of our history and identity, concerning the road we are walking today and the destination we intend to reach.
Yes, we're focusing on awareness
In a sea of software companies like ours, we had realised that we had never managed to communicate our uniqueness and our value as we would have liked.
So, months ago, we stopped to reflect on how to do it, how to renew our brand.
The first step was "going back to our roots" and trying to understand the real reason why Massimiliano, CEO and founder of ESSE I, decided years ago to found this small IT company. And in the end we understood.
ESSE I was born from harmony
If it sounds strange to you that such an ethereal (not to say romantic) concept as harmony has anything to do with IT, read on.
We remembered that Massimiliano – or rather, from now on, call him Max, as he's an informal type (and, we can assure you, a nice one too) – has always been passionate about music. When he was "young" (he'll hate me for this, but after 50 you have to accept it, Max!) he was a piano student who loved music so much that he wanted to make it his career.
For various reasons that wasn't possible: Max's musical dream was sadly set aside. And it wasn't a good feeling for him.
But then came the 1980s and 1990s, and Max was swept away by a passion for computers and programming. He decided to work in this world and, after a degree in engineering (computer engineering, naturally), to go abroad to gain experience.
And then to come back to Cosenza to found his company: ESSE I.
Do you know what we realised?
That what has always motivated Max in his work in IT (and how he applies it – we'll talk about the "how" in future articles) is precisely harmony!
For him, programming has always been like "composing music". And that isn't just a nice line, it's the truth: computing, like mathematics, has a lot in common with music. As if there were a hidden rhythm setting the pace of development and execution.
A harmony that, ever since Max launched ESSE I, has unconsciously made its way forward, "played" on different instruments: no longer a piano keyboard but that of a Commodore 64 when he was a boy, and later those of PCs and powerful workstations.
From today ESSE I renews itself – beyond images and words – precisely in its rediscovered awareness.
The awareness that has led us to formulate a mission and a vision that are finally clear, and to recognise our values, deciding to make them even more "our own" in everyday communication with clients, even before corporate communication.
We pursue the value of harmony
From today, under the motto "harmony, not just bits", a new phase begins in which we will try to work in an even more focused and harmonious way so that our stakeholders continue to receive the best possible service.
A service, indeed, in the name of the harmony of our solutions and the harmony of the human relationships on which we want our business to stand.
Leo Cascio, Marketing Director of ESSE I
