"Internal" analysis:
Company profile, leadership characteristics, goals: willingness to grow and openness to change,
sector specifics, order management, distribution channels, training and development
"External" analysis:
Core business/mission, brand recognition, goodwill,
target audience, potential market diversification, web marketing, budget & strategies
Sales trend & analysis
Human capital
Analysis of current and future in-house staff, training and development.
Sales department
Placement of sales staff, sales management, commissions,
relationship skills and timing with the owners, training
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